This workshop is designed to help learners understand the foundational principles of business marketing in the digital era.
This workshop is designed to help learners understand the foundational principles of business marketing in the digital era. It will teach you how to be a successful digital marketer using the tools and techniques to understand your target market, develop an effective strategy and design high value content. The workshop will also outline personal branding strategies and the principles for online safety and etiquette that follow.
Topics covered in this workshop include what is traditional marketing vs digital marketing, how to develop a marketing strategy, understanding and analyzing high value content and what it means to develop a personal brand online. Common marketing applications such as Canva, Adobe Illustrator and Adobe Photoshop will be explored.
• Job seekers
• Newcomers to Canada
• Individuals interested in a career in marketing
• Individuals looking to expand their marketing skills for employment
• Anyone willing to learn a new skill
Job roles that use this skill heavily:
• Junior marketing manager
• Marketing project lead
• Administrative roles